Monday, January 12, 2009

Most popular times of day for chat reference at Baruch

In my last post, a commenter asked for details on what hours of the day were most popular for chat. Here is a list of the hours of the day showing the changes by hour of the for all 1,890 chat sessions requested in 2008 on the Baruch College service:
12 am - 1 am, 52
1 am - 2 am, 32
2 am - 3 am, 25
3 am - 4 am, 9
4 am - 5 am, 4
5 am - 6 am, 2
6 am - 7 am, 1
7 am - 8 am, 9
8 am - 9 am, 40
9 am - 10 am, 68
10 am - 11 am, 124
11 am - 12 pm, 128
12 pm - 1 pm, 143
1 pm - 2 pm, 148
2 pm - 3 pm, 148
3 pm - 4 pm, 128
4 pm - 5 pm' 128
5 pm - 6 pm, 130
6 pm - 7 pm, 109
7 pm - 8 pm, 98
8 pm - 9 pm, 117
9 pm - 10 pm, 95
10 pm - 11 pm, 91
11 pm - 12 am, 61
Here is that same list sorted to show hours from busiest to slowest:
1 pm - 2 pm, 148
2 pm - 3 pm, 148
12 pm - 1 pm, 143
5 pm - 6 pm, 130
11 am - 12 pm, 128
3 pm - 4 pm, 128
4 pm - 5 pm, 128
10 am - 11 am, 124
8 pm - 9 pm, 117
6 pm - 7 pm, 109
7 pm - 8 pm, 98
9 pm - 10 pm, 95
10 pm - 11 pm, 91
9 am - 10 am, 68
11 pm - 12 am, 61
12 am - 1 am, 52
8 am - 9 am, 40
1 am - 2 am, 32
2 am - 3 am, 25
3 am - 4 am, 9
7 am - 8 am, 9
4 am - 5 am, 4
5 am - 6 am, 2
6 am - 7 am, 1
I also took those numbers and aggregated them into four six-hour blocks to see what part of the day generally is busiest:
Morning (6 am - 12 pm), 370 chats requested, 20% of total
Afternoon (12 pm - 6 pm), 825 chats requested, 44% of total
Evening (6 pm - 12 am), 571 chats requested, 30% of total
Late Night/Early Morning (12 am - 6 am), 124 chats requested, 7% of total
It is worth keeping in mind that Baruch College is a commuter school. Most of our students work part- or full-time, which may make our numbers different from what you might see for a chat service at residential college.

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