As I've been writing a RFP for a much-needed redesign of
our library web site, I've been thinking about how crucial a library's web presence really is for a chat service. Our site was last overhauled six years ago, and most of us who work in our library are well aware of the problem areas in the site. I'm hopeful that a redesign will smooth out these rough spots (and fill gaping holes) on our library site.
As much as I can, I've been trying to put myself in the mind of our users to see where they are likely being confused or misdirected on our web site. When our users come to the site now to take care of common tasks--such finding a textbook on reserve, renewing the loan period for a book, searching for articles on a specific topic--they are often stymied by a web site design that baffles them (things are not where they expect them to be). If the user is in the library, they may stop by the reference desk for help (who knows how many never bother to ask...wish I knew!) Some even use the chat or e-mail service while in the library. If the user isn't in the library, they will often call the reference desk or use our e-mail and chat services.
Obviously, if the site was better designed, we might see fewer users with questions; they'd be able to figure things out for themselves more often. But we need a better site also because when they log in to our chat service, they are likely to be connected with a librarian who is at another college in the chat cooperative we belong to. If there is no Baruch librarian monitoring chat that the call can be transferred to, then the library from the other school is on their own. I've seen dozens and dozens of transcripts from chat sessions where the librarian was unable to find on our web site the information they needed to help the user. As more libraries join chat cooperatives (and I hope they do, as it is a great way to share the cost and staffing burdens), more of us are going to realize how important it is to have an up-to-date, user-friendly, web site that details ALL services and resources that a library offers (including the seemingly picayune ones, such as where is the stapler in the library, or the fax machine, or a typewriter, etc.)
As my colleagues and I here at Baruch College redesign our web site, we will be thinking not just of our main user population (Baruch students, faculty, and staff) but also those librarians in our chat cooperative who rely on our site to help them help our students. I hope we make things a little better for the librarians in the cooperative, and, I hope they in turn will do the same with their library web sites.