Reference ebooks wishlist
Lately, I've been reading a lot from Sue Polanka's No Shelf Required blog, which focuses on ebooks. In recent weeks, she has been writing about reference ebooks and where they may or should be headed (see, for example, the post titled "The Evolution of the Reference EBook"). Prompted by her call for librarians to offer publishers more feedback about what what reference ebooks publishers should be doing, I thought I would offer more detailed suggestions here than the cursory comment I added to one of Polanka's blog posts.
Compatibility & Data Transport
The content should be stored in some format that makes it easily transported into different search platforms. At my college, where we have a federated search tool from Serials Solutions (written up here in a recent netConnect article, "Building Bearcat"), we've been frustrated by the gateways offered by some of the reference ebook publishers. A gateway is simply the door into a database. Different kinds of doors offer different kinds of access (think of how a Dutch door differs from a garage door and a revolving door). Some of the reference ebook platforms that we have at my library have an HTML gateway, which means that the data (i.e., search results) coming out of that database is not well-structured. To clean up the data and normalize it so that it is presentable in the federated search environment, our federated search tool must screen scrape the search results, an ugly process that is more low-tech than it should be. Ideally, the publishers would offer at least an XML gateway to their data.
If the data was more standardized regardless of who pubished it, it would also make it easier for there to be more possibilities for aggregating the data and creating mega-reference databases. Gale Virtual Reference Library and Credo have both been trying to line up sets of publishers whose reference ebook content can be pulled together in one place. I would like to see these kinds of aggregated reference ebook platforms be much larger in scope, akin to what you currently find in the article database world where tools like Factiva, for example, can offer access to magazines and newspapers from thousands of different publishers. I don't want to see publishers each create their own propriety reference ebook platform and then expect librarians to subscribe to each one; let's just get them aggregated into one database instead. The worst kind of platform is the one that is devoted to just a single reference work.
Findability on the Web
The publishers should expose their content to the likes of Google, Yahoo, etc. so that our users might find high-quality reference content in the place where we all know they begin their research efforts: web search engines. So if a student were to Google "mccarthyism," the first page search results might include a hit the two-page entry on that subject in Sage's Encyclopedia of U.S. National Security. If the student clicked that link in the search results, they might see a snippet of text and then a big, impossible-to-miss link that says something like, "Find this book in a library," which in turn might do a WorldCat lookup for the title. As customers, librarians should be encouraging our vendors to do more to surface their products' valuable content on the web and make it easy for searchers to locate those sources in libraries where they have access.
Forget Print Reference
As noted by Polanka in her write-up of ABC-Clio hosted focus groups she attended at ALA Annual this year, more than half the librarians in attendance said they were not interested in print reference titles. I'd count myself in that group, too. If I can get it electronically (and I'm not being gouged for it), I'll do it. Our print reference collection is barely noticed by our students; our efforts to sell our students on using print reference sources are quixotic at best.
Easy and Accessible Proprietary Interfaces
If a publisher has to have their own platform and that's the only way to get to the content, then don't make the user download some silly plugin or register for the site before they can even read any of the content. The ebrary reader that users must install before they can view ebooks in that product is an often insurmountable barrier to access for our students. Ebrary does a poor job of letting first time users of the system know that the reader is required; most users are not at all aware that that is the reason why the book they tried to navigate to is not being displayed on their screen.
The Publishers' Quandaries
There are a number of issues raised in this Booklist article by Polanka and her blog post on the evolution of the reference ebook that the publishers are wrestling with that I don't have advice for. Many of these issues stumped me and made me think more deeply about the future of reference ebooks. For example, if reference ebook publishing goes all digital, what book-like aspects should remain in the products? Should everything end up looking like Wikipedia (lots of richly hyperlinked entries but no real table of contents or index)? Should there be space for users to add comments to entries? Should earlier editions of works remain available online (and, if so, how do you make sure users can distinguish between entries from different editions). Do libraries prefer to buy titles or license them?
I can see why the publishers seem to be reaching out to librarians asking for help and input. I hope that they really listen and take to heart our suggestions.
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